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Where's the nearest cash machine? editorial services uk It's not surprising that Microsoft is confused. Microsoft made billions licensing its Windows operating system (OS) to server and desktop hardware companies, outpacing a control-freak Apple that insisted on a vertically integrated product approach, building its own hardware and software, even as it혻hemorrhaged market share. When mobile emerged as a serious market, Microsoft tried to replicate its desktop and server success with a horizontal approach to the market, licensing its Windows OS broadly.
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