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History writing an essay about my family “If you look at something like [Motorola's] MotoX, and the next-generation devices out there, it seems that there’s quite heavy loading on the cost of devices just so it can have a brand on it. We’re still seeing [profit] margins in the mobile hardware industry that we certainly don’t see in the PC industry – it seems to just go on the maintenance of the brand and distribution. It isn’t as efficient as the distribution that we see in the PC industry.”
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